“I had a friend in New York in the 1990s who complained cockroaches would get into his apartment through any available hole - that’s what Russia is doing with its energy,” said Oleg Ustenko, economic adviser to Ukrainian President Volodymyr Zelenskyy. That’s the claim being made by senior Ukrainian officials, MEPs and oil industry insiders, who have spoken to my colleague Gabriel Gavin. OIL CHEATS: The EU is turning a blind eye to Russian oil coming in through the back door. Of course, dealing with the consequences of all those fake green claims in business and politics will be for the “NextGeneration EU.” RUSSIAN WAR Just think of the “circular economy” Brussels wants to build (with loads of new mines and raw material extraction for batteries and electric vehicles), or of the “green taxonomy” (which includes natural gas and nuclear power) or of the “sustainable blue economy” for oceans (based on overfishing backed by France, Spain and others).
What about the EU’s own greenwashing? But if the Commission started applying the same rules to its own bombastic claims, it would definitely be in trouble. “This is exactly what we want from the new Green Claims Directive,” Commissioner Sinkevičius said: “To provide consumers with greater clarity and ensure that companies committed to environmentally friendly practices compete on a level playing field.” The idea is straightforward: Companies often say it’s consumers who will drive the change to a greener economy - but they can only do that if they can rely on the information firms give them. **A message from Equinor: As Europe strives to protect and decarbonise its industrial base on its pathway to Net Zero, our cooperation plan with RWE represents a unique example of how #together we can develop a decarbonised energy system for Europe that creates jobs, stimulates industry development and ensures value creation. If national authorities find claims don’t comply with the rules, the company will have 10 working days to remedy the situation if it does not, countries must impose penalties. ‘Climate neutral’ - really? The type of claims the draft envisages include recycled-content percentages for products, or climate-related claims based on offsets. EU countries will also have flexibility, given the norm is a directive that countries can adapt before transposing it into national law, rather than a regulation that would apply immediately across the EU.
However, companies will now be given leeway on how they can back up their boasts.
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Made from 100 percent recycled drafts: An early draft of the proposal - obtained by our Pro sustainability team in January - requires EU countries to ensure companies’ environmental claims are based on “widely recognized scientific evidence,” my ace colleague Leonie Cater reports. “We found that more than half of environmental claims we examined in the EU were vague, misleading or unfounded.” GREENWASHING CRACKDOWN: The European Commission will today unveil its strongly lobbied and oft– delayed Green Claims Directive, which takes aim at corporate greenwashing by setting rules on what type of environmental claims companies can make - and insisting they should be verifiable.īig problem: “Companies have found extremely sophisticated ways to engage in greenwashing,” Environment Commissioner Virginijus Sinkevičius told Playbook. Send tips here | Tweet | Listen to Playbook and view in your browser DRIVING THE DAY: EU VS.
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